Forah For All
A social movement that focuses on happiness as a rebellious act that can unite people from various marginalized groups to create a significant political power that will lead to social change. Its ideology is centered around ‘Forah’ — a slang word with Arabic roots that stems from the Mizrahi-Israeli gay discoure and means unapologetically pursuing happiness in all its forms. The bilingual branding includes a manifesto that elaborates on the movement’s ideological components and theoretical inspirations, a series of posters presenting cultural events carried out by the movement, four additional sub-serieses of recurring communal events, merchandise intended to insert ‘Forah’ into the mainstream political discourse and other applications.
Logo design and brand guidelines
Concept development and content curating
Poster design
Print design
Lettering
Merch design
Guidance by Nawal Arafat
Guidance by Nawal Arafat